Meet Naava
A financial advisor with Heart and a Guide for positive Change
Starting off as a diplomat, I began my career breaking barriers as one of the first Israeli women to transfer tech from Israel to the MENA region—at a time when there were no formal diplomatic ties. That early experience taught me the power of innovation and the importance of connection across borders, which I now bring to my work as a wealth advisor, guiding ultra-high-net-worth families in impact-focused investing.
I’m passionate about transforming wealth portfolios into forces for good, specializing in ESG-compliant products and advising family offices on high-impact ventures. From raising capital for food tech and alternative protein to mobilizing private investments for projects in Africa, my focus is on aligning capital with purpose. As Director of the Founders Kitchen, a tech fund led by Uri Levine (creator of Waze and Moovit), I’ve seen firsthand how investing in purpose-driven startups can create positive disruption in underserved sectors, improving lives and services globally.
Currently, my work is centered on creating innovative financial vehicles to support sustainable change, specifically mobilizing family office capital for projects that empower fragile communities to become self-sustained. In parallel, I am active in addressing gender bias in fundraising, contributing to the FE+MALE think tank to advocate for female representation and equality. Cross-cultural communication has been a vital asset as I’ve worked across Israel, MENA, and LATAM.
My mantra: always help where possible—a small gesture can make a big difference.
In my downtime, you’ll find me surrounded by books, whether I’m reading or writing; it’s where I find both comfort and inspiration.
Naava’s Story
At a recent conference on how to leverage impact capital for projects in Africa, Naava shares her origin story and why she does what she does.
“I believe we have a responsibility to direct capital toward projects that don’t just grow profits, but build a better world for everyone.”
— Naava Mashiah
Ready to align wealth with values?
What kind of consultations do you offer for capital raising on impact opportunities or impact funds?
I provide strategic guidance and support to help you navigate the capital raising process, focusing on impact opportunities that align with your mission and goals.
How can you assist with impact investing?
I offer insights and expertise on impact investing strategies, helping you make informed decisions that balance financial returns with social and environmental impact.
Do you conduct workshops to unlock private capital from family offices?
Yes, I facilitate workshops designed to empower participants to effectively engage family offices, unlocking private capital for impactful projects and initiatives.